
Prepare to be amazed. CanDo is at it again with the Napa Valley Give!Guide.
This project seeks to cultivate a culture of giving, encouraging Valley residents to to support the work of selected non-profit organizations. The Napa Valley Give!Guide introduces a novel approach to year-end giving by appealing to young and first time givers - those who may not yet see themselves as philanthropists. In its first year the Guide plans to feature 40 small, medium and large non-profit organizations (NPOs) which serve Napa County residents. In addition to targeting first time givers, the Guide seeks to broaden public awareness and support of the diversity of NPOs in Napa County.
The Give!Guide has four key elements: 1) a compressed time-frame for giving (November and December), 2) a print catalog distributed free to over 40,000 Napa Valley households (an insert to Napa Valley Marketplace), 3) a user-friendly website providing profiles on each NPO and a one-stop giving platform, and 4) 40 concurrent PR campaigns to promote the Give!Guide as each participating NPO strives to raise awareness about the project.
Once donors have made their selections, the website allows them to donate to one or multiple organizations. Donations of any size will be encouraged. With one click, all contributions are combined in one transaction on their credit card.
CanDo's Napa Valley Give!Guide will inspire and support a community of givers, bringing new donors, new funds, and increased attention and credibility to participating non-profits.
Visit the new Give!Guide mini-website www.NVGiveGuide.org
It features an on-line application for non-profits interested in applying for the debut edition. (Note: Attendance at one of two orientation sessions in May was mandatory for non-profits wishing to apply.) In addition, you'll find the complete PowerPoint presentation we recently gave those groups, and answers to some frequently asked questions.
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